It's 5:30 and I'm still sitting at my desk. I've been here since 7 this morning and by now my eyes are crossed, my head is foggy and it's getting very dark outside. In this tranisition from day into nightime is where I get some of my most clear thoughts and here's my clear thought for the day.
After reviewing no fewer than 10 websites today for competitive colleges and universities for a client, the tought just jumped into my head... the messages from every one of these schools can be summed up by the words to one of my 12-year old daugther's favorites songs, "It's All About Me" from the Bratz movie.
In closing this post I invite you to enjoy a bit of entertainment through the following link and see the result of my competitive research. It seems boasting about yourself is all the fashion in higher education.
Susan Waldman is partner and director of strategic services at ZilYen
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